Rejina Pyo SS18 London Fashion Week
Four years after starting her namesake label, Rejina Pyo held her debut runway presentation today at London Fashion Week for her SS18 collection. Her clothing brand is best known for it's graphic and playful yet effortlessly elegant aesthetic. The designer was once quoted saying "When it comes to clothes, I prefer a subtler approach and an element of surprise."
Her latest collection has a cool girl vibe in a sophisticated color palette accessorized retro sunglasses. Breaking industry norm Rejina used everyday people of all ages and races to model her clothing. She used social media to find people and primarily used fans of her brand.